I frequently get e-mails from parents seeking the “right” vehicle for their young families. “Right,” in this case, refers to reliability, safety, utility, fuel and overall operational economy, point-of-sale affordability, and fun.
They would prefer that their new ride not be a minivan, station wagon or sport-utility vehicle. They are parents opposed to traditional images of mobile parenthood. They might have lusted for SUVs in their teenage and pre-married years. But now they have children and understand the need for preserving an environment in which clean air, green grass and potable water come as standard equipment.
They are not tree huggers. But they are keen about demonstrating environmental maturity. They, at least, want to be seen as doing the right thing.
Yet, style, in the traditional “fashionable” sense of the word, matters much to them. They like beauty. They actively pursue it. Feel matters to them, too. Small is one thing. Cramped is another. They want space and utility in a manageable package.