Target’s Web site is back after multiple crashes Tuesday and early Wednesday, but frugal fashionistas hoping to find zig-zag print dresses and sweaters from the Missoni for Target line may be out of luck.
The retail giant launched the new limited collection with the Italian luxury brand Tuesday morning in the midst of Mercedes Benz Fashion Week in New York.
Hungry buyers flooded the Web site, crashing it multiple times. Less than 48 hours after the launch, many of the items on the Web site were listed as out of stock.
In retail stores, the rush was similarly dramatic.
The Associated Press likened the onslaught to the notorious crowds that clog stores on Black Friday:
In a scene that was reminiscent of the shopping frenzy that typically comes on the day after Thanksgiving, Target’s website crashed several times throughout the day and more than a hundred shoppers lined up at many of its stores early in the morning on Tuesday for a sale of limited offerings of its Missoni for Target collection of bikes, luggage, clothes and housewares.