Washington area nonprofit organizations, hit hard by the economic recession and its lingering aftermath, are planning a 24-hour online fundraising event Nov. 9, in which they hope to attract 10,000 donors and raise at least $3 million.
The effort, called Give to the Max Day, is an effort to raise awareness of the thousands of charitable organizations in the area and to attract new, younger and digitally inclined donors.
“More and more consumers, individual donors, are turning to online giving,” said Bill Hanbury, president and chief executive of the United Way of the National Capital Area. “In some ways, we’ve gotten outmaneuvered by digital applications. This will let us jump over workplace giving . . . and it’s a lot less expensive to do a digital event.”
The economic woes of recent years have taken a toll on charities. Government funding has dropped, and two major donors in the area, the Freddie Mac Foundation and the Fannie Mae Foundation, have announced reductions or redirections in their charitable giving.