The Rubells: Art collectors with edge make D.C. their own

By Marc Fisher,September 30, 2011

MIAMI — The part of Miami where Mera and Donald Rubell put their museum and home was a dangerous, ramshackle section of abandoned warehouses and rundown residences, with buildings still scarred by the 1980 race riots and streets that even the police were wary of entering.

The Rubells hit Miami 19 years ago. Today, their Wynwood neighborhood is ablaze with color, with murals, art galleries, cafes and top-shelf eateries luring hipsters and big spenders alike. The Rubells’ family museum — housed in a former Drug Enforcement Agency warehouse where the cocaine, cash and Kalashnikovs that spelled Miami Vice were once stored — was a major catalyst of the makeover.

The part of Washington where Mera and Donald Rubell intend to put their second contemporary art museum and a new residential-retail complex was a dangerous, ramshackle area where 1960s urban renewal had left a strange jumble of industrial buildings, public housing projects and apartments cut off from the rest of the city by an elevated highway.

The Rubells hit Washington nine years ago. They bought a 1962 motor hotel by the highway, a seedy Best Western where hookers and druggies claimed the sidewalks and the crowd inside wasn’t much more savory.

Today, the Capitol Skyline Hotel boasts a lobby full of contemporary art and furniture, even a chair you’re not allowed to sit on (it’s a Frank Gehry!). The pool has become a gathering spot for the District’s young arts, music and social crowds. And if the Rubells’ next dream comes true — and their dreams usually do — the abandoned public school across the street will soon be transformed by an arts and commercial development that will do for Southwest Washington what the family’s arrival did for Miami’s Wynwood.

Southwest, despite the remade Arena Stage, the new ballpark and thousands of new apartments north of the stadium, remains very much a work in progress, which is what brings Mera Rubell to town a couple of times a month. (Lately, she’s been here even more than usual: Last week, she hosted an art fair at the Skyline that filled four floors with paintings, sculpture and video from around the world. And a show drawn entirely from the Rubell family collection, “30 Americans,” opens at the Corcoran Gallery of Art this weekend and runs through February.)

Decked out in Panama hat, black cape, black capris and black booties, Mera walks through the Skyline’s lobby as if she owned the place. (She and Donald bought it for $7.2 million in 2002; today, the District assesses it at $40.3 million.)

She asks guests in the check-in queue where they’re from, then tells them about the art she donated to their local museum. At the pool, she sees a party being set up for a black fraternity group and calls her manager: “I don’t like when we rent out to any group that’s all one thing,” she warns. “I forbid white parties, I forbid black parties at the pool. It’s got to be everyone together. I want people to see that this is where you come to be with all kinds of people.”

Walk along some of Southwest’s scruffiest streets with Rubell, and she sees beauty and possibility in the same apartment buildings that many D.C. residents dismiss as barren. Here’s one designed by Morris Lapidus, the Miami architect most famous for his beach-kitsch Fontainebleau Hotel. Turns out he also drew the Skyline. And here’s a building with swooping aluminum roofs and doors: “Amazing,” Mera says. “If people only knew what was here. . . .”

What’s here on I Street SW is the city’s old Randall Junior High School, which closed in 1978 and later became a homeless shelter and studio space for artists. It has been boarded up since 2006, when the Corcoran Gallery of Art bought it from the District for $6.2 million. The museum planned to move its College of Art into the building, but the economy went south. Last year, when the Rubells offered to make the Corcoran whole, the museum grabbed the deal.

The Rubells are 50-50 partners with Telesis, a D.C. developer that builds mixed-income and subsidized housing such as the Ellen Wilson homes on Capitol Hill and Paradise at Parkside in Northeast. They plan to put the Rubell museum in the old schoolhouse, restaurants in the school’s gym, and apartments and perhaps a hotel in new structures. Their architect is Bing Thom, the Canadian who designed Arena Stage’s iconic new setting.

“We want to create a lot of life here,” Mera says. “We want to make an important place. This city does a crappy job of selling itself. It’s amazing that people come here because the promotion is so awful. They just show men in suits in front of marble buildings. This could be the social hearth of the country. It’s enticing to come to a desert and do something big.”

A desert. Washington.

Donald hears about that and says, “Mera, watch what you say.”

Artists in Washington hear it and say: Who is this person? Who does she think she is?

Made in Miami

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