Gadget geeks may be focused solely on what the new features of the iPhone will be, but business nerds will be equally interested in what’s happening at Apple today, as chief executive Tim Cook takes the stage.
Cook, who was Apple’s chief operating officer before succeeding Apple co-founder Steve Jobs in August, has already proven that he knows how to run the company. With two stints as interim CEO under his belt, Cook also presided over Apple as it solidified its place as the most valuable company in the world.
But he’s not the showman that Jobs is. Events like the one Apple is holding Tuesday were what made Jobs the face of the company. His keynotes were so smooth and effective that they have been emulated by other tech CEOs such as Facebook’s Mark Zuckerberg and Amazon’s Jeff Bezos. And while both of those men have been called the “next Steve Jobs,” that title has never been applied to Cook.