Apple executives have been speaking to media companies about their vision for the future of television, The Wall Street Journal reported Monday.
Television is thought to be the next major media frontier for the company, thanks in part to remarks from its late co-founder, Steve Jobs, who told biographer Walter Isaacson that he had “finally cracked” a way to make a user-friendly integrated television.
Citing unnamed “people briefed on the project,” the report says that Apple is working on a television that uses wireless streaming technology to show television programs, movies and other content. One person told the newspaper that Apple executives had described a way to control sets using motions and voice control — probably referring at least in part to the company’s Siri technology.
Tech analysts are pointing to television as one of the next major battlegrounds for consumer tech, as set-top streaming boxes become more popular and more people view movies through services such as Netflix or Hulu Plus on their gaming consoles. The battle for the living room is one that Apple has had a hand in for years through Apple TV, but also one it has taken pains to paint as a “hobby.”