Little more than a month after announcing the name and some teaser shots of its all-new compact sedan, Chrysler’s 2013 Dodge Dart shows off the real deal at the 2012 Detroit Auto Show.
As we reported previously, this may be Chrysler’s most important car in decades. The fact that the Dart name resurfaces isn’t just a coincidence, either. Digging into the past for a name that resonates with consumers and attaching it to a stylish, fuel-efficient and safe new product today is bound to attract some interest.
Chrysler says the target market for the 2013 Dodge Dart is wide, ranging from millennials, young professionals likely buying their first car, to empty-nesters, those with active lifestyles who appreciate good value but don’t want to sacrifice quality and amenities in their choice of vehicle.
There’s a lot to like in the new five-passenger small sedan. Here are some of the highlights.
The front and rear of the 2013 Dodge Dart shows design influences from two other largerDodge sedans, the Avenger (front) and the Charger-inspired racetrack full-width LED taillamps. The Dart also sports dual exhausts, a class exclusive. Chrysler has said that this new Dart “offers a special blend of style, performance and innovation” that’s similar to the Dart of the late 1960s.