In the next decade, 75 percent of all channels will be born on the Internet. That’s the bold prediction of the day from Robert Kyncl, the head of global partnerships for YouTube. In a speech at the Consumer Electronics Show in Las Vegas, Kyncl said the Web is poised to become the premium channel for entertainment distribution within the next decade.
YouTube announced in December that it logged 1 trillion hits in 2011 and is anticipating an even bigger year ahead as more politicians and newsmakers turn to the site to distribute Web ads, speeches and weekly video casts. On Thursday, Kyncl said all of the entertainment industry should be paying attention to Web video, predicting that soon 90 percent of Web traffic will be video.
It’s not just idle talk. YouTube and Kyncl — who came to the company from Netflix — are taking a big bet on Web video, pouring $100 million into original content production, in hopes of hitting on the next, big, viral thing.