Republican presidential candidate Newt Gingrich is getting a boost from a pair of wealthy benefactors, but he’s still likely to get drastically outspent on television ads in Florida.
Former Massachusetts governor Mitt Romney’s campaign and a “super PAC” are spending more than twice as much on television as Gingrich and the super PAC backing him, according to figures from a Republican media buyer.
Romney had a similar advantage on the air in South Carolina, but television is likely to have a much bigger effect on the Florida primary on Tuesday. Florida, the fourth most populous state, is more than four times as large as South Carolina, and the vast majority of the expected 2 million Republican voters there will only see the candidates in a mediated format.
The question looming over the contest is whether Gingrich can use his debate performances and media coverage to make up for the disparity in paid advertising.