Piper Jaffray analyst Gene Munster has reaffirmed suspicions that Apple is on track to launch a company-branded television set by late 2012, according to a note he sent to clients Tuesday.
While Munster has predicted the debut of an Apple iTV product for years, his claims have only recently started gaining credibility thanks to comments that appeared in the official Steve Jobs biography by Walter Isaacson. In the book, Jobs claimed he “cracked” the code for an integrated Apple television, saying “It will have the simplest user interface you could imagine.”
Muster’s note indicates that Apple is in discussions with a “major TV component supplier” about display components. VentureBeat previously reported rumors that Apple was in contact with Samsung to produce the chip set for the branded-television set, while Sharp will produce the screen.
The note, which was obtained by Forbes, also indicates that Apple wouldn’t move forward without a content solution of some sort. Muster outlined three possible scenarios for Apple’s content strategy.