Bon Iver, the Wisconsin band that beat out Skrillex and Nicki Minaj for the Grammy award for Best New Artist, was so new to some fans that they took to Twitter to dispute the choice. As Maura Judkis reported:
When indie band Bon Iver won Best New Artist, the minds behind the blog “Who is Bon Iver” were surely delighted: It meant plenty of fodder for their Tumblr, which preys on the confusion of fans who have never heard of the soft-spoken rock act.
Sure enough, Twitter quickly lit up with disgruntled Skrillex and Nicki Minaj fans who had no idea who Bon Iver was. “Lol and best new artist...... BonIver.... Who? Lol” tweeted @scottspeed. “Bon Iver who r u?” tweeted @haileybaldwin. “Who was that guy? Bon Iver?” tweeted @Paige_Duke.
For the uninitiated, Bon Iver is a band from Eau Claire, Wis., and folks who don’t know their music on its own may have heard of them from their collaboration with Kanye West as supporting vocalists on “My Beautiful Dark Twisted Fantasy.” Bon Iver’s confusion also inspired a YouTube mashup from a group that called itself Bon Joviver, playing off Twitter users conflating the band with Bon Jovi.