There is something extravagant about a new game console release. The promise of new and previously unheard of game experiences, hardware that is faster, better, and more capable. It is something that will be around for years, and thus promises a level of quality generally reserved for far more expensive equipment.
But the times…they are a changin’. Consumers expect more from electronics than ever before. Over 50% of Americans own smartphones that not only make calls, but run applications, play games, and are quickly replacing standalone media players. Even Sony has experimented with a smartphone game console in the Xperia Play, which has found only limited commercial success.
Even amid such fierce competition from products like the iPhone, Android smartphones and tablets, there is still a burgeoning market for portable videogame consoles. The Nintendo 3DS has sold over 15 million units worldwide in less than a year, making it the fastest selling videogame console in history. Can Sony match that success with the more expensive, better connected and higher-quality Playstation Vita?