This month, millions of people have sat down at their computers and tuned in to watch. . .other people playing video games.
At first blush that may sound as much fun as watching paint dry, but in reality it’s a growing industry. Gaming channels are already a well-established phenomenon in Korea, and the trend catching on in the United States has helped the rise of professional gamers and provided an innovative outlet for charities and companies to promote their latest projects.
Justin Kan is the founder of TwitchTV, which broadcasts live feeds of players doing their thing, often with commentary from seasoned players — sort of the ESPN of this particular “sport.” He said that the site exceeds 16 million visitors per month, and is growing at a rate of around 11 percent every month.
TwitchTV wasn’t originally Kan’s main focus, in fact it was just a smaller part of his streaming site, Justin TV. But once the gaming service launched, he said, “it just kept growing,” Kan said in an interview with the Post. “We noticed and focused more and more on that, then last June we launched a dedicated site.”