The Australian Competition and Consumer Commission announced Tuesday that it was going to take legal action against Apple for allegedly “misleading’”consumers with the iPad’s 4G label. Now it looks like Sweden and Britain want to do the same. The Verge reports:
Apple may be facing legal challenges in a growing number of countries for touting the "4G" capability of its new iPad. Both Sweden and the UK indicated that they have received numerous consumer complaints about the iPad, which is advertised as a 4G tablet in both countries despite not working on LTE in either. "One may rightfully ask if the marketing of the new iPad is misleading," said Marek Andersson of the Swedish Consumer Agency, which is considering launching an investigation over whether the ads run afoul of consumer protection laws. The UK's Advertising Standards Authority, meanwhile, has told Pocket-lint that it is currently assessing complaints from consumers to "establish whether or not there is a problem under the [Advertising] Code."