Asus has the right to use the “Transformer Prime” name on its tablet, a federal judge ruled Tuesday, dismissing toymaker Hasbro’s request to block the electronics maker from selling the devices while a trademark lawsuit is pending.
The toy company contends that by using the name of its Transformers line of robot toys for another device, Asus will confuse consumers who may think the tablet is a Hasbro product. Last December. Hasbro filed suit against the computer firm in U.S. District Court in Los Angeles over the use of the name and requested that Asus be banned from selling its tablets until the case is resolved.
According to a report from paidContent, the judge in the case said that he does not believe that consumers will confuse the tablet with the Hasbro’s popular line of toys. Hasbro contends that the company is using Hasbro trademarks.
“There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime,” the judge wrote, adding that the fact that the tablets actually do transform — thanks to an attachable keyboard — helped Asus’s case.