Amelioration of today’s drug problem requires Americans to understand the significance of the 80-20 ratio. Twenty percent of American drinkers consume 80 percent of the alcohol sold here. The same 80-20 split obtains among users of illicit drugs.
About 3 million people — less than 1 percent of America’s population — consume 80 percent of illegal hard drugs. Drug-trafficking organizations can be most efficiently injured by changing the behavior of the 20 percent of heavy users, and we are learning how to do so. Reducing consumption by the 80 percent of casual users will not substantially reduce the northward flow of drugs or the southward flow of money.
Consider current policy concerning the only addictive intoxicant currently available as a consumer good — alcohol. America’s alcohol industry, which is as dependent on the 20 percent of heavy drinkers as they are on alcohol, markets its products aggressively and effectively. Because marketing can drive consumption, America’s distillers, brewers and vintners spend $6 billion on advertising and promoting their products. Americans’ experience with marketing’s power inclines them to favor prohibition and enforcement over legalization and marketing of drugs.