Nearly all of the independent advertising being aired for the 2012 general-election campaign has come from interest groups that do not disclose their donors, suggesting that much of the political spending over the next six months will come from sources invisible to the public.
Politically active nonprofit groups that do not reveal their funding sources have spent $28.5 million on advertising related to the November presidential matchup, or about 90 percent of the total through Sunday, a Washington Post analysis shows.
Most of the ad spending has come in swing states from conservative groups that criticize President Obama’s policies, the data show. Secretive groups have spent tens of millions more targeting congressional races, again mainly in support of Republicans.
The numbers signal a shift away from super PACs, which are required to disclose their donors to the Federal Election Commission and which have overwhelmed spending in the Republican primary contest. Instead, the battle between Obama and presumptive GOP nominee Mitt Romney appears likely to be dominated by a shadow campaign run by big-spending nonprofits that do not have to identify their financial backers.
Under tax and election laws, most nonprofits, including many that spend money to run ads during election season, are not required to publicly reveal their donors, unlike more purely political groups.
The pattern underscores the growing influence of corporations and wealthy individuals in the wake of a Supreme Court decision that made it easier to spend unlimited money on elections. The numbers also suggest that many well-off donors are increasingly opting for the confidentiality of nonprofits rather than allowing the public scrutiny that comes from giving to super PACs or candidates.
“I think there is a potential to see a tremendous amount of money flowing through these nonprofit groups,” said Bill Allison, editorial director at the Sunlight Foundation, which advocates greater disclosure for political organizations and candidates. “For an awful lot of donors, it’s a very attractive way to give without leaving any kind of footprint.”
Crossroads GPS, the largest of the independent pro-Republican groups, said it raised nearly $40 million from unidentified donors in the first three months of this year, compared with less than $10 million taken in by its affiliated super PAC, American Crossroads, which discloses contributors, according to documents and officials.
The Crossroads groups have run more than $12 million in anti-Obama ads this cycle, almost all of them paid for by the secretive nonprofit arm, according to data from Kantar Media/Campaign Media Analysis Group, which tracks ad spending. Recent tax records showed that 90 percent of the $76 million the nonprofit arm raised through 2011 came from unidentified donors who gave $1 million or more, including two who gave $10 million each.
Many of the spots aired by groups such as Crossroads GPS are considered “issue ads” because they do not specifically urge viewers to vote for a particular candidate. The strategy allows them to conform to Internal Revenue Service rules for “social welfare” groups, which do not have to disclose their donors as long as their “primary purpose” is not politics.
One Crossroads GPS spot currently running in Virginia, for example, castigates the president for high energy prices. “No matter how Obama spins it, gas costs too much,” the narrator says. “Tell Obama: Stop blaming others and work to pass better energy policies.”
The ad, despite its anti-Obama message, is not explicitly for or against any candidate and so is not considered election-related under FEC and IRS guidelines. That means the money spent to air the spot — about $204,000 in the Richmond, Charlottesville and Washington markets — will not count as part of the group’s political budget, experts say.
“We are still very early in the cycle, with virtually all of last year and the first quarter dedicated to framing legislative and regulatory issues with conservative messaging,” said Jonathan Collegio, a spokesman for the Crossroads groups. “As we approach the elections, more of our expenditures will be political and election-focused.”
The Post analysis included spending on ads since the start of the 2012 cycle that mentioned Obama or the general election, but not ads that were aired as part of the Republican primary contest.
In addition to spending by Crossroads, top expenditures on anti-Obama issue ads include $7 million from Americans for Prosperity, a conservative group with ties to oil billionaires Charles and David Koch; $3 million from the American Future Fund, a nonprofit conservative group based in Iowa; and at least $3.3 million from the American Energy Alliance, a group supported in part by the energy industry.
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