YouTube is pushing ahead with the launch of funded channels and the latest launch — it’s 80th — includes some familiar faces.
YOMYOMF, or You Offend Me You Offend My Family, had its official debut Tuesday and features top YouTube Asian-American stars Ryan Higa, Kevin “KevJumba” Wu and Chester See. The channel features may feature Asian-American stars, but is aimed at showcasing a wide variety of talent.
“It’s really good content that nobody has ever seen on YouTube before,” Higa said, emphasizing that quality is the focus of the channel. “It’s not a big deal that Asians are in this content.”
Google’s funding, he said, has given the channel the chance to up the production quality of their shows — something that will be immediately apparent for regular viewers of Higa, See and Wu who have built major audiences with shows that use very little equipment.
“I’m still talking to the audience, just with more crew,” Wu said. “There’s a different feel to it. It’s a combination: It’s this YouTube world trying to bridge the gap by bringing some elements of TV and still bringing in elements of my YouTube channel as well.”