Vienna-based Eloqua made its debut on the stock market last week with an initial public offering that raised $92 million.
The company provides software that helps businesses determine which visitors to their Web site are most likely to buy products or services. Locally, its customers range from Blackboard and Cvent to the American Bankers Association and Washington Capitals.
“The Internet has fundamentally changed how people buy things today. All of us go online and do our research online,” chief executive Joe Payne said. “Eloqua tracks all of that research that happens online, and we help score people so the sales force knows who they should sell to.”
The company appeared on the Nasdaq Thursday morning under the ticker symbol ELOQ. Eloqua and its existing stockholders made a total of 8 million shares available at an asking price of $11.50 a share, the top end of its projected range.
The stock price opened at $12 on its first day of trading and closed 7.42 percent higher at $12.89.