For years, Lance Armstrong, cyclist, philanthropist and celebrity, has vowed to persevere through anything. “Pain is temporary,” he wrote in his 2001 autobiography. “It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”
Rather than continuing to defend himself and his unparalleled accomplishments, Armstrong did what few saw coming: He quit his battle against damning allegations from the U.S. Anti-Doping Agency (USADA), casting doubt on Armstrong’s stellar career and uncertainty on his professional future.
USADA announced Friday it was banning Armstrong for life and stripping him of his record seven Tour de France titles, saying the cyclist’s decision not to take the charges against him to arbitration triggers the forfeiture of his Tour victories from 1999 to 2005.
The International Cycling Union, which has been fighting with USADA over jurisdiction in the Armstrong matter, asked USADA to present its case. The Amaury Sport Organization, which runs the Tour de France, declined comment until a hearing with the cycling organization and USADA takes place.
Armstrong can still hold out hope that he’ll ultimately be able to retain his Tour titles, as race organizers and international cycling’s governing body wrestle with USADA over who has the authority to strip the cyclist of the wins. “They don’t unilaterally have the authority because they didn’t award them,” Armstrong’s attorney, Robert Luskin, said of USADA.
In an interview Friday, Luskin reiterated that the cyclist’s decision Thursday to bow out of the fight against USADA is not an admission of guilt to any doping charges.
Allegations have become so frequent over the years that Luskin likened it to “an endless game of whack-a-mole.”
“Every time he bangs one over the head, another pops up,” Luskin said. “He just doesn’t see it ending.”
USADA’s chief executive, Travis Tygart, has led the pursuit of Armstrong, charging the cyclist with blood doping and steroid use as far as back as 1999. He said the Armstrong case serves as a lesson to competitors.
“Nobody wins when an athlete decides to cheat with dangerous performance enhancing drugs, but clean athletes at every level expect those of us here on their behalf, to pursue the truth to ensure the win-at-all-cost culture does not permanently overtake fair, honest competition,” Tygart said in a statement.
Luskin said between appeals and arbitration, the battle likely would’ve lasted well beyond 2016 and could have cost Armstrong millions of dollars in the process.
“I think Lance ultimately decided he’d rather be eaten alive by zombies than locked in a room with lawyers for the next five years of his life with no promise at the end of it that there would be any peace,” Luskin said.
Armstrong’s decision to halt his defense could have a wide-reaching impact. For one, many of his detractors — and even some who admire him — will take his decision not to fight as an implicit admission of guilt.
Armstrong had spent years building a brand that’s recognized around the globe, coveted by corporate sponsors and used to raise millions for his nonprofit foundation. As his athletic career becomes more associated with doping, though, his legacy could be discredited and his future work tainted.
Armstrong has done a better job than many of the sports world’s fallen heroes of maintaining a large cadre of believers, said Jason Maloni, senior vice president at Levick, a Washington-based strategic communications firm whose client list has included Roger Clemens, the ex-baseball player who was found not guilty on perjury charges in June.
“Lance has created doubt in the mind of his supporters,” Maloni said. “When you’re a public figure, you’re managing to the middle. You won’t convince those who are convinced you’re a cheat, and you’ll always have your supporters. Lance’s fans will see this latest development as somewhat heroic, that he’s above this petty back and forth with USADA.”
Armstrong’s sponsors and associates lined up to defend him Friday, many highlighting his charitable work and crusade against cancer.
While Armstrong already had been retired from cycling for the past 18 months, this week’s news could have the biggest impact on his Livestrong foundation. As Armstrong’s fame escalated, his foundation grew. Livestrong brought in nearly $7 million in contributions in 2002, a figure that rose to nearly $41 million in 2009, according to tax records. Fundraising efforts have taken a hit, though, and in 2010, the most recent year for which records are available, the foundation raised less than $30 million, a 23 percent drop from the previous fiscal year.
“I absolutely think the foundation’s future is still promising,” Maloni said. “The question is can Lance be an effective part of that foundation’s future?”
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