Need to reach ultra-conservatives with your political message? Advertise on ESPN’s regular-season college football coverage or NBC’s “Today With Kathie Lee & Hoda,” or become a proud sponsor of PBS’s “Antiques Roadshow.”
Those three shows have the highest concentration of ultra-cons in all of TV, according to a new report by marketing research company Experian Simmons.
Got a message for Super-Democrats? Say it on Comedy Central’s “Daily Show With Jon Stewart,” or the network’s “Colbert Report,” where they tend to gather. Or even NBC’s “30 Rock,” which attracts the third-highest concentration of Super-Dems even though Alec Baldwin steals every scene as Reagan-worshipping network chief Jack Donaghy.
Just in time for the party conventions comes a study on the TV shows with the highest concentration of each political party’s most loyal voters. ESPN college football tops the Ultra-Conservatives’ list, followed closely by “Antiques Roadshow” — so Ultra-Cons don’t hate PBS after all!
Stewart’s faux-news program tops the Super-Dem category, followed closely by companion show “The Colbert Report.” No big surprise there.
But also scrutinized for their TV viewing habits were three important swing-voter segments in this election cycle: Mild Republicans, On-the-Fence Liberals and something called Green Traditionalists — who, it appears, are those viewers who swing well to the right on abortion and Social Security but think there might be something to this climate-change thing.
In the country’s dozen-ish swing states this election, all those dark-money groups and super PACS will want to buy time in the shows that attract the highest concentration of viewers they’re trying to reach, says Matt Tatham, spokesman for Experian Simmons, a unit of global information company Experian.
If it’s Mild Republicans you’re trying to sway, CBS’s “Rules of Engagement” is where they gather in the highest concentration.
On-the-Fence Liberals, however, are as plentiful as wildebeest at a Botswana watering hole on BBC America’s “The Graham Norton Show.”
And you’ll never guess what show has the thickest concentration of Green Traditionalists: “Lizard Lick Towing” — the truTV “actuality” series about Ron and Amy Shirley and their vehicle repossession company in Lizard Lick, N.C.
And if “Lizard Lick” ad time is all sold out, buying time on TLC’s “Extreme Couponing” is nearly as good. Strangely, there’s not an environmental show in the top 20 list, unless you count PBS’s “Nova” at No. 19 — and maybe truTV’s “Storage Hunters” at No. 14. Green Traditionalists do not converge in big numbers around scripted TV programming, it would appear.
Super-Democrats, on the other hand, can be found in abundance watching Showtime’s drunks-can-be-cute-too drama “Shameless,” ABC’s family comedy “Modern Family” and HBO’s sex-and-swords drama “Game of Thrones,” among other scripted programs making that group’s top 20 list.
Ultra-Conservatives, meanwhile, like the “Today” show (especially the hour with Kathie Lee and Hoda), and ballroom dancing on ABC’s “Dancing With the Stars” (especially results night). Also doing well with that group: CBS’s “NCIS.”
Mild Republicans prefer FX’s “Sons of Anarchy,” as well as the syndicated “TMZ,” even though it’s mostly about Hollywood celebrities. This political group is also drawn to fishin’ (“Deadliest Catch”), prospectin’ (“Gold Rush”) and pawnin’ (“Pawn Stars”).
On-the-Fence Liberals, however, swarm cartoons, including Adult Swim’s “Aqua Teen Hunger Force,” Comedy Central’s “Futurama” and Fox’s “Bob’s Burgers,” “The Simpsons” and “American Dad.”
Fence-sitting Libs also have a thing for British TV, including Norton’s zany talk show and BBC’s “Top Gear,” which ranks No. 3 on their list.
How do they know? The Simmons National Consumer Study surveyed about 25,000 U.S. adults selected at random — that’s how.
FNC is tops for RNC
More viewers turned to Fox News Channel than any other network Tuesday to watch coverage of the first night of the Republican National Convention.
About 6.9 million tuned in to FNC from 10 to 11 p.m. Tuesday to hear New Jersey Gov. Chris Christie give his pugnacious keynote speech.
In that hour, FNC — anchored by Bret Baier and Megyn Kelly — attracted about 2 million more viewers than did NBC, which led among broadcasters. NBC averaged 4.8 million viewers in the hour, putting it well ahead of CBS (3.1 million) and ABC (2.9 million).
Bringing up the rear, CNN attracted an average of 1.47 million in that hour to squeak past MSNBC (1.468 million).
Those numbers do not account for everyone watching Christie’s speech on television. The numbers for PBS, for instance, were not available at press time.
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