After last year’s Kindle Fire announcement, there was a lot of chatter about the device, but also about Amazon chief executive Jeff Bezos.
Bezos, headlinestoldus, was the “next Steve Jobs,” noting how smoothly the executive handled the launch event and how well he introduced a tablet that would put a direct Amazon buying portal into the hands of millions. So while Bezos may not have the cult-like following or showmanship of Apple’s late co-founder, it’s hard to argue with the success that Amazon’s seen in the past few years.
The company is a quiet but formidable competitor in the technology space. Amazon is far beyond the stage of being an online mall. It provides storage space for enterprises with its Amazon Web Services, going after the same customers that Microsoft and Google are fighting for. It’s building out its video offerings to take on the likes of Netflix and Apple’s iTunes store. It’s still dominating in books with the Kindle reader — a position that could only be enhanced by the Department of Justice’s decision to stop Apple’s pricing structure for e-books.