Wal-Mart said Thursday that it will stop carrying Amazon Kindle products in its stores after inventory is depleted and pending orders are filled.
The decision, reported earlier by Reuters, follows a similar move from retailer Target, which announced in May that it would no longer sell Kindle devices.
“Recently, Wal-Mart Stores Inc. made a business decision to not carry current Amazon products beyond our purchase commitments and existing inventory,” the company said in a statement to The Washington Post. “Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach every merchandising decision through this lens. We will continue to offer our customers a broad assortment of tablets, eReaders and accessories at a variety of great price points. This decision is consistent with our overall merchandising strategy.”
A search for “Amazon Kindle” and “Kindle” on Wal-Mart’s Web site Thursday delivered results for Kindle cases, accessories and competing devices, such as the Barnes & Noble Nook, but did not return any results featuring Amazon’s tablet computer or e-readers.