Apple announced Monday that it had sold more than 5 million units of its new iPhone 5 in the smartphone’s first weekend on the market.
The phone, which began selling Friday in nine markets across North America, Europe and Asia, is set to launch in 22 more countries on Sept. 28. Analysts had generally expected that the iPhone 5 would sell up to 10 million units by the end of the month.
But other analysts had higher hopes for the phone, estimating that it could sell between 6 and 10 million in its first weekend. Apple’s stock performance Monday may have reflected those expectations — shares were trading just under a percent down at 10 a.m., with shares trading in the low $690s.
The new sales figures still outstripped the four million mark set by the iPhone 4S, though it should be noted that Apple launched that phone in seven markets.