Would you pay to give your latest wedding photos, say, or garage sale announcement a better chance of appearing on your friends Facebook page? That’s the question the social network is testing.
On Wednesday, the company introduced a feature that allows U.S. users with fewer than 5,000 friends to promote their updates — for a fee. The users’ posts would gain prime placement on their friends news feeds.
“Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed,” Facebook software engineer Abhishek Doshi wrote in a company blog post.
Those currently testing the feature are paying $7 for the service. But a Facebook spokesman said the company hasn’t made a final decision on the price.
Facebook has been allowing companies to pay to promote their posts to U.S. users since May. In other countries, including New Zealand, users have been able to pay to promote their individual musings to friends for months and now the concept is being tested in the United States.