The confusion over digital privacy laws has led some app developers to work on bridging the information gap.
Instead of expecting consumers to read lengthy privacy policies about how their personal data could be used, the Association for Competitive Technology — an international trade organization representing developers — has released a set of visual icons for developers to present to consumers along with their apps. Developers can download icons from the ACT Web site, indicating whether the app allows in-app purchases, uses location data, links to social networking, or displays ads.
The ACT is one of many other non-government associations working on similar icons, a Federal Trade Commission attorney said. Though the FTC will not enforce the use of these or any other unofficial icons, the commission has stated that it would encourage players within the industry to test new ways to provide information to consumers, especially the parents of young children.