Apple’s aim when it shook up its executive team in October was to encourage deeper collaboration within the company, chief executive Tim Cook said in an interview with Bloomberg Businessweek.
By eliminating Scott Forstall — a long-time Apple veteran who oversaw the company’s mobile operating system — in favor of design guru Jony Ive, Apple is better able to focus on what makes the company unique, Cook said.
“[The] the one thing we do, which I think no one else does, is integrate hardware, software, and services in such a way that most consumers begin to not differentiate anymore. They just care that the experience is fantastic,” Cook said. “And so the changes that we made get us to a whole new level of collaboration. We’ve got services all in one place, and the guy that’s running that has incredible skills in services, has an incredible track record, and I’m confident will do fantastic things. “