YouTube has gone through yet another redesign, sharpening its focus on promoting videos from people who upload original content to the site on a regular basis.
Channel subscriptions now feature front and center on the pages of signed-in users, while a newer, cleaner layout puts channel suggestions highlighting not only trending videos, but the channels of those who’ve submitted them.
According to a company post from YouTube, the new guide will be featured across its mobile, app, desktop and other sites. The guide also stays on the page when users watch videos. Playlists appear to the right of videos, while comments, related videos and other information is tucked beneath the clips.
The subscribe button is also in a prime location, next to the name of the video’s uploader.
The video site has focused heavily on getting visitors to subscribe to content as a way to make the site a regular destination. Last year, it invested $100 million into developing promising talent. Last month, YouTube’s head of content strategy, Jamie Byrne, told Advertising Age that it would pour a second round of funding into 30-40 percent of those who received the original grants.