Twitter announced Monday that it was stepping into the photo-sharing business with a new editing tool that allows mobile photographers to enhance, crop and apply filters to their snaps.
It’s a direct shot against Instagram — formerly a close Twitter partner. The two companies have hit a rough patch since Instagram was purchased by Facebook earlier this year. On Sunday, Instagram pulled the ability to preview photos taken with its software on Twitter.
With Twitter’s new tool, filtered photo appear on a users’ Twitter stream along with short captions. Users can also edit a picture from their phone’s library to share over the micro-blogging service.
The editing tool offers a range filters with different tints and hues, but all add the same sort of weathered look that made Instagram’s photo treatments so popular. Users can try on different filters by swiping from either edge of the screen.
Android users can get their hands on Twitter’s new app now. The Apple version of the new app is not out yet, although Twitter said in a company blog post that both versions were on their way soon.