Charitable giving in the Washington area began to make a comeback in 2012. The United Way for the National Capital Area, which organizes 800 workplace-giving campaigns in the region, reported a near 20 percent drop in donations from 2008 to 2011, but saw that reverse to double-digit growth this year.
Some businesses that reined in charitable dollars made up for it in volunteer hours and key partnerships to extend their goodwill.
What follows are just a few ways Washington area businesses made their mark in the community this year; consider this a snapshot of the good deeds in our midst.
•More than 1,600 workers participated in almost 4,000 hours of community service during the annual week of service at Washington-based research and consulting firm Advisory Board. Staffers gave their time to 61 organizations that week and donated more than $75,000. One of their activities was the “Branding Blitz,” in which members of the marketing, sales and design teams worked pro bono to develop branding and communications strategies in just 48 hours for three nonprofit groups.