Intel is said to be working on a new television service that will reportedly offer consumers more flexible subscription packages. According to reports from the Wall Street Journal and GigaOm, the company appears to be working on hardware, as well as a television service.
The reports indicate that Intel would still sell channels in bundles, though a report from Forbes has suggested the service would let users pick individual channels, or even shows, to buy. The Wall Street Journal indicates that the service would still sell bundles, but in a different way than the “conventional pay TV bundle.”
No matter what the service ultimately looks like, Intel is said to be gunning for the television in the same way that Apple, Google and Microsoft are with their respective video services and set-top boxes. GigaOm notes that it’s not clear if Intel’s device will be Intel-branded. In the past, the company has partnered with Google and Boxee to put its chips into living rooms around the world, though those products didn’t take a strong foothold in the market. TechCrunch reported last week that a source “directly familiar with Intel’s plans” said that the company was unsatisfied with the Google TV initiative and wanted to strike out on its own.