The Washington Post plans to significantly expand its offerings of online video content through a dedicated political channel providing at least 30 hours of programming a month, company officials said Thursday.
Post officials hope the channel, expected to launch this summer, will allow the newsroom to extend its traditional strength in political and governmental coverage to the fast-growing area of online videos, which are increasingly popular with users and advertisers.
“We see it as an area of considerable promise,” said Post Executive Editor Martin Baron, who started in the job this week. “And we want to combine that with an area of great strength at The Post, which is politics.”
He declined to say how much The Post plans to invest in terms of money or new staffing for the video channel but said the newsroom would devote resources “in substantial amounts to this effort.”
Post Video Director Andrew Pergam said the initiative will “at least double” the political output of the newsroom’s video team and will require upgrades to its existing television studio. The new content will augment existing offerings such as “The Fold” and “59 Seconds,” both of which are current-affairs programs that started last year. “The Fold,” an interview show, was created for Google TV and is available through an app on that company’s Play store.