The rumors are very similar to reports both outlets pushed out two years ago, saying that the company was on the verge of releasing a cheaper version of it’s iconic phone to go after the lower-end of the smartphone market.
According to the Wall Street Journal, Apple may offer the new phone as early as the end of this year. It also may decide not to go through with the product, the report said.
The WSJ report also said Apple might be able to sell the iPhone at a lower price point by using cheaper materials such as polycarbonate plastic rather than aluminum for the phone’s body. That would be a bit of a departure for Apple, which has always prided itself on using high-quality materials that make their products, and in particular their iPhones , feel a cut above budget options from Android handset makers. It could be difficult for the company to reconcile a “budget phone” with its carefully constructed image as a premium brand.