Facebook has made a splashy announcement about search, immediately raising questions about how its new product could affect the king of search: Google.
The answer isn’t exactly the stuff of headlines, according to analysts. Right now, Facebook and Google are making very different products that do very different things. Facebook’s Graph Search gives users a quick way to survey their friends, while Google takes a much more holistic approach.
Facebook’s new search tool does, however, threaten businesses such as Yelp, which provides reviews for businesses and restaurants, but doesn’t have the same valuable social data to mine for its users. Facebook’s strength is in being able to pull recommendations from folks who, by virtue of their friendships, are probably somewhat like-minded.
“The challenge with me for Yelp is that I can find that 30 people who have given [a business] five stars, but they have different tastes from me,” said Jan Dawson, a technology analyst for Ovum.