BlackBerry has been upbeat about sales of its new smartphones, saying that sales in Canada and Great Britain — two strong markets for the company — have been going great.
Chief Executive Thorsten Heins said that this week’s launch in Canada was the “best day ever” for a new BlackBerry smartphone, though the company didn’t provide any specific numbers. Heins also said that sales in Britain have nearly tripled the company’s best debut week smartphone sales — again, without specifics.
BlackBerry, formerly Research in Motion, has made no secret that it’s got its eye on the bronze medal of the smartphone market, behind Apple’s iOS and Google’s Android. Taking on either of the big two would be an impossible, demoralizing goal for the once-dominant Canadian smartphone maker, but holding on as a solid third choice is an achievable goal.
But not an easy one. BlackBerry’s greatest rival right now isn’t Apple of Google — it’s Microsoft.