Bing will be applying its technology to get a read on what regular people are saying about President Obama’s State of the Union speech next Tuesday.
In a Friday announcement, the Microsoft search engine said that it will host a site on the day of the speech that will act as a huge dial-test for the annual address to the nation.
The site will be accessible at noon on Saturday. The interactive portion of the site will go live a few hours before the president gives his address, and the site will partner with the Fox News channel on coverage.
Viewers will be able register their reactions to what Obama is saying in real time in five-second intervals. Data displayed on the site will be split by gender and political affiliation, said Microsoft corporate vice president, Mark Penn, a former political strategist and pollster who joined the company t last summer.