The advocacy group started by President Obama’s former campaign officials began its first advertising campaign Friday, pressuring 13 Republican members of Congress in their home states to expand background checks to all gun buyers.
The ads, which include the legislators’ photos and Twitter handles, are running on local-news Web sites in lawmakers’ home districts. The ads, which officials said cost close to $100,000, represent the first paid media campaign by Organizing for Action (OFA), the nonprofit group formed last month to harness Obama’s campaign apparatus in support of his legislative agenda.
The ad buys come as Obama and Vice President Biden apply pressure on Congress to vote on the administration’s gun-control agenda, which includes universal background checks as well as bans on assault weapons and high-capacity magazines.
On Friday, OFA also held its first “day of action,” staging more than 100 events across the country. The events included house parties to write letters to the media and Congress, rallies featuring local surrogates such as police chiefs and mayors, and candlelight vigils to remember people who have been killed in shootings.