If you’ve seen a Pixar movie in the past decade, chances are you’ve seen Tony Lupo’s work.
Lupo, a partner at Arent Fox in Washington, led a team of intellectual property lawyers that pored over thousands of images of trash from “Wall-E,” scoured the logos of cars from “Cars,” and figured out how “Ratatouille” could show the Eiffel Tower without infringing on the rights of soft drink manufacturers, automakers or the quasi-government French entity that owns the rights to images of the Eiffel Tower at night.
Pixar is one of many leading entertainment companies that Lupo, co-chair of Arent Fox’s intellectual property group, counts as a client. He also advises Warner Bros., the Oprah Winfrey Network, Turner Broadcasting and Discovery Communications and all its channels, including the Discovery Channel, TLC and Animal Planet.
It is rare for a Washington attorney to maintain a bustling entertainment practice that could rival that of a California firm. But Lupo, who’s been at Arent Fox since 1995, has made a career out of breaking the mold of a typical D.C. regulatory lawyer. His specialty, intellectual property, has allowed him to make inroads into the fashion, entertainment and technology industries.