Ikea may be best known for selling inexpensive, modern furniture that customers assemble themselves. But after Monday, customers want to know more about how its other products are assembled.
The Internet let out a collective “ewww” Monday when news hit that some of the popular Swedish meatballs the retailer sells in its stores contained horsemeat. After officials in the Czech Republic found traces of horse DNA in the chain’s frozen bags of meatballs, Ikea withdrew the product from stores in 21 European countries. (On Tuesday, the withdrawal reportedly expanded to Asia and the Caribbean, though Ikea said meatballs sold in the United States came from a U.S. supplier and were not affected.)
Pulling the little morsels from stores was, of course, the obvious thing to do. Ever since Johnson & Johnson removed Tylenol from shelves following a cyanide scare back in 1982, the prompt withdrawal of mislabeled or contaminated products has been the gold standard response for business leaders. So it’s no wonder Idea made the same “extraordinary effort,” as company spokesperson Ylva Magnusson called it.