A pair of controversial, billboard-size digital signs will grace the facade of Verizon Center by summer, generating millions in new revenue for the Ted Leonsis-led group that owns the arena and its two tenants, the NBA Wizards and NHL Capitals.
The signs, which had drawn public opposition because of their size and bright lights, overcame their final hurdle this week when they received permit approval from the D.C. Department of Consumer and Regulatory Affairs.
Leonsis had fought a two-year battle to get the city’s approval for the project. The team owner, who has not been shy about touting the economic ripple effect the arena creates for the neighborhood, is seeking more revenue streams for Monumental Sports & Entertainment, the holding company for the building and teams.
The company also recently launched a Web site with team blogs, videos and other content as a prelude to creating its own regional sports cable network.