On the same day President Obama was preparing for his first trip to Israel, the finances of Cyprus called into question the future of the euro, and we marked the 10th anniversary of the Iraq War, the world was riveted by — of all things — yoga pants. Make that sheer yoga pants.
The news that Lululemon, the maker of pricey yoga gear, was recalling 17 percent of its pants inventory due to fabric that was too revealing spread widely on the Internet. It helped, of course, that the story was tailor-made for puns. “Yoga-Pants Supplier Says Lululemon Stretches the Truth,” quipped one WSJ headline. “The company’s profits are going downward, dog,” poked a Los Angeles Times columnist.
Or at least its sales may: The Canadian company lowered expectations Tuesday as a result of the recall, projecting a 5 to 8 percent comparable same-store sales increase, rather than the 11 percent previously expected. The company’s shares fell in trading Tuesday, finishing the day down 2.8 percent. Call it the yoga pants panic: “America Descends Into Lawless Pandemonium as Lululemon Threatens ‘Shortage’ of Black Yoga Pants,” snarked Gawker.