Amazon may be making a major new play for the living room, according to reports that the e-commerce giant is developing a “Kindle TV” set-top box to compete with AppleTV and Roku.
The way we watch television is changing, fast, and Amazon is looking to jump into the fray with its own device that brings its streaming video content to users’ televisions, Bloomberg reported Wednesday. The device could be introduced this fall, the report said.
Amazon already offers free streaming video as a part of its $79 annual Amazon Prime service. Amazon says that the service has more than 36,000 free movies and TV episodes available for its customers. Overall, there are about 150,000 titles available to rent or buy.
Some Prime customers can already watch Amazon content on their televisions, through Internet hookups or hookups with Microsoft’s Xbox, Nintendo’s Wii U , Sony’s PlayStation 3, as well as through set-top boxes such as the Roku or on some smart televisions.