Serial entrepreneur Neil Kataria is out with his latest creation, a smartphone app that allows shoppers to compare prices at nearby grocery stores before ever setting foot out the door.
PriceSpotting is the first smartphone application created by Kataria’s District-based Blue Tiger Labs. The app uses a smartphone’s global positioning technology to find nearby supermarkets and grocery stores, and then helps shoppers compare the price of items to find the most savings.
Blue Tiger Labs hopes to capitalize on the growing role that smartphones play in consumers’ buying habits, whether they use the hand-held devices to research products, locate shops or actually make a purchase.
But Kataria said comparison shopping among local brick-and-mortar stores is a time-consuming, shoe-leather effort because no one has connected them effectively with mobile devices.
“No one in their right mind has the time to do this,” Kataria said. “There is a tremendous amount of cost savings and a tremendous amount of time savings” as a result of the app.