Amelia wants a new room. Mature, bright, somewhat trendy. She wants her gymnastics medals on the wall and her desk clean. She wants a place where 10-year-old her can grow, where those medals can give way to bigger medals — and to accomplishments as yet unimagined.
ZOOM Interiors — a design business run by three George Washington University 22-year-olds, two undergrads and a recent graduate — took on the responsibility of guiding Amelia’s room from tweendom to teendom.
Beatrice Fischel-Bock, Madeline Fraser and Elizabeth Grover met in 2010 and took nearly all their interior design classes together. The trio, united by a similar aesthetic, realized there was a design void for young customers who needed help decorating dorm rooms or first apartments on a budget. (And for those, such as Amelia and her parents, looking for a youthful sensibility and a quick turnaround.)
“We wanted to take control of the market of 18- to 35-year-olds who want their first semi-professional apartments [decorated] quickly and cheaply,” Fischel-Bock says in a coffee-shop meeting, “which is luckily basically all of D.C.”