Facebook is taking new steps to boost its engagement on mobile and tap into the growing gaming market, announcing Tuesday that it has launched a new mobile games publishing platform for developers.
The program, according to a page on the social network’s Web site, says that the pilot program is aimed at helping “small and medium-sized developers take their games global.” Launching a game on Facebook’s mobile platform, the social network noted, gives developers a chance to reach around 800 million monthly mobile users.
Gaming on Facebook has had a mixed history. Companies like Zynga saw early success with games on Facebook, but saw engagement drop off as users increasingly logged in to the network on smaller screens rather than on their computers. With a mobile platform, Facebook is not only working to reach its fastest-growing audience, but also working with a greater diversity of developers to offer games that could catch users’ fancies.