Google’s sugar addiction continued Tuesday, as the company announced the name of its next Android operating system will take its name from, of all places, the KitKat bar.
The company, which has been naming the versions of its system after sweets ranging from cupcakes to jelly beans, had widely been expected to give key lime pie the nod for its latest version, but threw a curve ball by announcing the chocolaty name and a promotional deal with Nestle to boot.
Google and Nestle will be launching more than 50 million special “Android KitKat” bars in 19 countries including the United States, United Kingdom, Brazil, Germany, Russia and Japan. Apart from packaging featuring Google’s Android mascot, the special chocolates also will direct users to a special Web site, that offers them the chance to win prizes such as Google Nexus 7 tablets or credits to the Google Play Store. The companies did not release any information on how they struck the deal, but Google confirmed no money was exchanged.