LIFESTYLE
July 31, 2012 | By Lisa De Moraes
BEVERLY HILLS, Calif. — The first three days of NBC's London Games coverage clocked about 36 million viewers on average — the biggest crowd through the first weekend of any Summer Olympics in history. And by "in history," we mean since the 1960 Games in Rome, which was the first televised Olympics. Obviously, the Games have gone on a lot longer than that. An average of about 41 million viewers in the United States watched the Opening Ceremonies. And Sunday's NBC audience of 36 million is higher than any night from the 2008 Beijing,...
OPINIONS
January 19, 2010 | By Tom Shales
Back in the late 20th century, when people were getting sick of stories about David Letterman's mistreatment by NBC -- instead of getting sick of stories about Conan O'Brien's mistreatment by NBC -- I managed to get an NBC executive on the phone, which wasn't easy in those days, and he proceeded to give me what he said was the real story about the whole mess. A creepy sort of guy, who was later one of the NBC executives depicted in the HBO movie "Late Shift," he said the real story, ignored by the media, was that the...
SPORTS
December 14, 2011 | By Mark Maske
The NFL further solidified its status as the nation's most prosperous sport by completing a lucrative set of extensions of its national television contracts with Fox, CBS and NBC. The nine-year extensions run through the 2022 season, the league announced Wednesday. Industry sources said the new deals will be worth an average of about $1 billion apiece to the NFL over the length of the contracts. That total of approximately $3 billion annually for the three deals is up from...
OPINIONS
January 26, 2010 | By Tom Shales
Where there's mire, there's muck, and NBC is just the place to find both. It's long been a kooky little tradition that when TV columnists and critics write about which of the four major broadcast networks is doing worst in the ratings, they say it is "mired in fourth place" or "mired" in third. The practice seems to be phasing out, but then, networks seem to be phasing out, too. None is phasing faster than NBC, the once-proud-as-a-peacock establishment that is now mired in fourth, behind Fox, behind everybody.
OPINIONS
January 13, 2010 | By Steven Pearlstein
"30 Rock" is NBC's critically acclaimed prime-time comedy starring Tina Fey, who plays the head writer for a fictionalized NBC late-night comedy show, and Alec Baldwin, the vice president for East Coast television and microwave programming, sent in from corporate headquarters to boost ratings by pandering to viewers' worst instincts. At its heart, "30 Rock" is a satire on corporate culture and the conventions of American business. But as self-parody, it can't hold a candle to the tragicomedy now playing out at the...
LIFESTYLE
April 11, 2012 | By Lisa de Moraes
Alec Baldwin had fans hyper-ventilating Wednesday when he again hinted that he might leave NBC, home of "30 Rock," the comedy series in which he stars. Once again, it's all wrapped up in high Baldwin drama. This time, it involves a struggling Canadian actress named Genevieve Sabourin, with whom Baldwin may have had dinner a couple of times and who has been busted for allegedly stalking him after news got out that he'd gotten engaged to a yoga instructor. What gave fans the vapors Wednesday was a series of tweets ...