February 28, 2009 |
During this recession it's more important than ever to get whatever you can for free. At Fluidesign , the design and branding agency that I run, we have recently started offering a service called Online Reputation Management. We become your company's eyes and ears online, monitoring all social media channels for chatter - good or bad - about your brand. We then proactively address issues and give you a bird's eye view of customer sentiment. We also create an online presence for you to use when blasting product announcements and press releases.
September 30, 2011 |
1Social media gives power to the people. More than 5 billion people are connected via mobile phones, 2 billion are on the Internet, and Facebook boasts some 750 million users. With such wide reach, it's easy to assume that communications technologies are great equalizers, increasing the political and economic power of the least well-off. Certainly, there are examples of new technologies helping the less fortunate. Kenyan farmers and Indian fishermen have used phone applications to bypass corrupt middlemen and get...
July 28, 2011 |
Does this scenario sound familiar? You think that picture of you taking shots or stumbling into your car after carousing at a nightclub is so cute or funny that you post it on Facebook. Or what about the profane or racist comments you may be sharing with friends on Twitter? Well, your actions might cost you a job. In addition to requisite background checks, some employers are now checking social media to see what prospective employees have said or done online, according to a trend piece in The New York Times.
December 3, 2011
Regarding Ruth Marcus's Nov. 30 column, "Hey, Emma, #civilitypls" : I am an advocate for free speech but am also aware of the potential consequences. When I was an undergraduate in the age of social media, I saw the warnings everywhere. I consider myself fortunate to have had professors and parents who saw the potential pitfalls of taking full advantage of the First Amendment. Emma Sullivan was fortunate herself to be in an environment in which she was in many ways protected from punishment.
April 3, 2011
Regarding the Faster Forward blog post "Pediatricians warn of social media's perils" [Economy & Business, March 29] : There seems to be a negative campaign running rampant against social media and its impact on teens. Reporter Hayley Tsukayama discusses the American Academy of Pediatricians report that "parents should talk to their children about the emotional problems that can come with social-media use. " What about parents discussing the positive and influential role social media outlets can have?
July 27, 2009
The rise of social media has given the general public unprecedented influence in building a brand or destroying a reputation. Blogs, social networking, online video . . . these media forums can have as much (or more) of an impact on a company or organization than an article in a newspaper or a segment on TV. Given this new reality, it is becoming increasingly important for companies to be aware of how their business and industry are portrayed in the social media realm. On the surface, blogs, Facebook and Twitter give the appearance of...